Who is it for

This course is ideal for...

Anyone responsible for understanding customers and users and improving their experience, such as UX/visual/interaction designers, usability professionals, product owners and managers, front-end developers, and cross-department or interdisciplinary teams looking to develop a shared language and methodology. The inclusion of a thorough overview of service design and its techniques and applications makes it suitable for participants without a design background as well.

Due to the small size we are able to give a lot of individual attention and support to all participants and always leave ample time to go in-depth when needed. 



Testimonials from previous runs:

"The workshop pushed us out of our comfort zone and organizational norm, where we would spend a lot of time debating rather than trying things out. It helped us shift the mindset of our business units to start testing potential solutions earlier and cheaper, rather than waiting until right before implementation when any change would cost a hundred times more."

– Customer Experience Executive, Singapore Airlines


"CIID did an excellent job at creating a course that can be valuable to different levels of experience. We could take away everything from broad strokes to tips and individual techniques. I really enjoyed the examples shared, and the hands-on approach that helped us move quickly into prototyping was great. The instructors were very flexible and tailored the content to our needs."

– Senior Experience Designer, Wolff Olins